Presented by Barking & Dagenham College

A celebration of young people, innovative ideas, entrepreneurship, mentorship, challenges and life-changing prizes!





It’s finally here! The ideas pitching competition you’ve been waiting for, That’s Pitchin’!

This virtual version of the well-known “elevator pitch” is for young innovators and entrepreneurs ready to take their idea to the next level. £7,000 in prizes is up for grabs including cash investment, professional mentorship, the winner’s title, the exclusive trophy, media exposure, bragging rights, opportunities much more!

Read more here

Is your idea good enough to positively impact your school, your community, your country or even the world? Are you ready to take your idea to the next level?

Then That’s Pitchin’! is for you!



The aim of That’s Pitchin’! is to provide students with the guidance, skills and tools needed to grow their innovative business ideas while offering them support and valuable feedback and incentivising them with the opportunity to win big!

Contestants will join in on several skills-development training workshops teaching them all they need to know about developing their ideas. They will then be presented with a series of challenges to complete by the deadlines.

Contestants that do the best at all three challenges will go through to the Grande Finale where they will pitch their ideas LIVE in front of a panel of judges, entrepreneurs and fellow students.

Success is only a few steps away!


  • Stand the chance of winning the competition, the prize money and the ongoing business mentorship
  • Become the face of That’s Pitchin’! presented by BDC for the next season
  • Learn skills such as confidence, mindset management, entrepreneurship, critical thinking, success habits, personal branding, the art of pitching, and more
  • Receive valuable insight and feedback from the judges, business professionals and peers
  • Identify new methods to develop and scale your business idea
  • Showcase your business concept to a wider audience and tap into different markets
  • Gain media exposure
  • Real-world experience, reference, and opportunities


Judge #1 Luke Mullens

Co-Founder of Rich Kids Global

I started my first venture when I was 8 years old, a clothing brand called POW Streetwear. The idea was great but it didn’t take off, and since then I’ve tried my hand at numerous other ventures (including selling glow sicks under Sydney harbour bridge on New Year’s Eve, selling luxury watches - Rolex, Audemars Piguet and Richard Mille, soaps and candles). My entrepreneurial skills were challenged when I tried to sell sweets & soft drinks at school, and now I am a Director of a digital marketing agency and have launched a global joint venture, with my business partners in Australia and the USA - we help young people 'Level-Up For Success' through mentorship, courses and our young entrepreneurs' book club.

Judge #2 Cayla Platt

Serial entrepreneur and business investor

Self-taught entrepreneur, Cayla has been involved with several start-ups and invested in businesses that are making a global impact.

Her first business being a hair extension company at the age of 14, she found a gap in the market and filled it. Providing others with the opportunity to earn by being brand ambassadors and offering prices that customers could actually afford.

At 18 she flew herself to the USA and took a job on a Super Yacht, after several years of running the lives and Yachts of global billionaires, she took the knowledge and skills she had accumulated and co-founded a tech start-up as well as invested in a youth skills development business.

“I am always looking for investment opportunities, I am very excited to see what the young minds of London come up with, That’s Pitchin’! will be life changing for the youth. There are so many great ideas and I think that if everyone finds their passion, add a more sustainable approach to how things are currently being done they will succeed. The planet needs everyone to be coming up with ideas that complement the environment, and who better than the youth of London to lead the sustainability movement. Good luck to all those who enter, you are about to embark on the adventure of a lifetime, I’ll see you there.”

Judge #3 Michael Deon

Co-founder and creative director of Augmentors

Michael has recently been featured in Fast Company’s Top 20 under 30 Feature, as well as African Independent Top 40 under 40. Augmentors (a startup he Co-founded) has also been featured in Brainstorm Magazine as one of the most innovative tech startups.

In 2015, Michael co-founded Augmentors, and In 2016, he appeared on Shark Tank SA where he was funded by Vinny Lingham & Gil Oved, the first Shark Tank deal to be done in Bitcoin.

Judge #4 Hassan

Student Representative at Barking & Dagenham College

I am 19 years old and currently studying L3 Extended Engineering Diploma and Core Maths at Barking & Dagenham College.
Also, I am the President of the Student Union @BDC. I represent the voice of the students at the College.
At the SU me and the other Union Officers provide the best possible support at a more senior level for all students.
It is great pleasure to be part of the judging panel of That's Pitchin', that is an amazing opportunity for everyone who enter the competition.
We are so excited and cannot wait for the workshops and the final pitches.

Judge #5

Surprise Judge

BDC Faculty Representative

Have you got what it takes?



  • Entry is FREE
  • Open to anyone between the ages of 14 and 19 years old (on day of application)
  • Applicants must be attending a secondary school or college from any of the 32 London Boroughs
  • Parent/guardians must have knowledge of the entry 
  • Businesses can be going concerns or business ideas in the making
  • Businesses can’t have had more than £5,000 worth of funding
  • Applicants may only enter once
  • Applicants may be individuals or groups
  • Must agree to T&Cs below




£500 in prizes

  • £250 cash/investment
  • 3 months membership to the Empowered Youth Academy valued at £250
  • The opportunity to be an ambassador/judge for the next That’s Pitchin’! Competition


£1500 in prizes

  • £750 cash/investment
  • 6 months membership to the Empowered Youth Academy valued at £750
  • The opportunity to be an ambassador/judge at the next That’s Pitchin’! Competition


£5000 in prizes

  • £2,500 cash/investment
  • The title
  • The trophy
  • The bragging rights
  • 6 months of one-on-one mentorship from Empowered Youth worth £2,500 
  • Becoming the face/head judge of the next That’s Pitchin’! presented by Barking & Dagenham College 
  • Extensive media exposure
  • Plus more!


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